Founded in the early 1950s via the extraordinary vision and determination of Rut Dayan (then wife of the political icon, Moshe Dayan), Maskit became the first and only Israeli fashion house. Each fashion piece captured a vivid inspiration, a distinct human element that sets it apart from other top brands.
The rapidly growing Maskit drew attention of the talented designers such as Pauline Trigere and fashion houses including Christian Dior, Yves Saint Laurent and Givenchy, resulting in several collaborative efforts. Maskit became a lifestyle statement, its dresses worn by celebrities and diplomats alike, a hallmark of highly skilled craftsmen.
Maskit is considered as the story of Israel. Through its textiles, embroideries, craftsmenship and designs it relates Israel's geographical location, numbers of newcomers originating from different cultures and backgrounds as well as biblical heritage of Israel.
Today Maskit' magic influence lives on. Two-years journey of research and revival has led the team throughout the captivating Israeli landscapes to reconnect with Maskit's original roots. At the age of 96 Rut works with an extremely gifted designer Sharon Tal, to reestablish the brand and continue its legacy. Being the honoured graduate of the Shenkar School of Design, Sharon went on working in Paris with Alber Elbaz at Lanvin. Then he proceeded to become the head of embroidery at Alexander McQueen. Rut and Sharon are driving together the future of Maskit, infusing its rich heritage with modern fashion and remaining on delivering top-quality and exclusive designs.
The first collection presented in Moscow during Mercedes-Benz Fashion Week, is called Homage 2013. The collection demonstrates Maskit's years of development and activity. It contains newly created versions of Maskit's iconic designs such as desert coat, egg coat, toga and etc. The traditional designs were the main sources of inspiration - from the old techniques and hand-made embroideries to the modern materials.